Interesting phenomenon emerging in the last few days: a spontaneous anti-nudge herd.
First, over at the RSA there have been a number of critical blogposts (the latest of which makes the very good point that all the crowing about "nudging" is likely to undermine it's impact on real people)
Secondly, the arch humanists at Spiked have been having a repeated go at the illiberality of it all - and the condescending attitudes it reveals towards our "feckless" fellow citizens.
And then from the other end of the forest, comes the social angle as advocated by Paul Ormerod and summarised here by me).
Just remember, you heard it here first, folks