Very excited about the session I'm running at the Market Research Society Conference at the end of March:
I've got Dr. Alex Bentley and Professor Mike O'Brien confirmed for a session exploring how they have applied ideas and techniques from evolutionary science to the study of human behaviour.
If you thought all evolution had to offer the study of contemporary human behaviour was Geoffrey Miller & Robin Wight's Peacock's Tailery (that most of what we do, we do to signal our reproductive fitness), then think again. Cultural evolution is now a highly developed multi-disciplined, many-headed school that has much more to say to us - not least, it uses hard data, not speculation to do its thinking.
Now as we have these guys in London for a few days - would anyone be interested a longer, more detailed session to explore these ideas further and to share their techniques?