What really matters to you?

Unless you turn your business into a vehicle for your passions and beliefs, you'll end up with just another Vanilla enterprise. Just another whatever it is you do. It's not easy but, boy, is it worth it. Like the late great Ian Dury put it, "Don't do nothing that is cut price You know what that'll make be" Being sensible and measured and professional is all very well but it won't make you stand out or be valuable to your customers. Just let your passions and beliefs light the way