Very interesting evening last night hosted by the IPA 44 club:
Newly elected IPA president Rory Sutherland and RSA CEO Matthew Taylor speaking around (mostly around) the subject of the new human sciences and how important they are to our ability to do our jobs.
For both of these great idea-hungry speakers, the cluster of learnings in the unfolding worlds of behavioural economics and all the stuff I write and talk about - broadly what falls under what the RSA calls the Social Brain Project - are central to their plans for their respective organisations
All I can say is how refreshing it is to hear the leaders of two organisations get excited by ideas about human beings and evidence for those ideas and what the implications might be...
For too long, we've suffered with a culture of leaders-as-managers (leaders concerned only with the concerns of the organisation) or leaders-as-front-men (leaders as spinners and distractors). Imagine if this stuff was part of leadership's remit in your organisation?
Being human. Understanding human. Speaking and acting human. It's the new black