We've talked about the idea of brands being useful a lot - inspired by Johnny and Adrian and Rob but help me out, guys: forcing me to spend 15 minutes with a non-functional transactional website and then (because I'm a SUCKER) getting me to press more than 50 keys on the automated phoneline to buy two cinema tickets - in what way is that being useful?
And for whom?
December 2013
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | 31 |
Categories
- advertising (3)
- Andy Nairn (1)
- behaviour change (92)
- Behavioural Economics (4)
- Best Piece Of Advice (2)
- Big Data (2)
- Big Shorts (4)
- Books (36)
- books (26)
- cellotaph (4)
- chimp (3)
- Christmas (1)
- common error (17)
- Copying (65)
- Creative Social (3)
- culture (5)
- Current Affairs (22)
- Economist (3)
- evolution (1)
- Film (1)
- Flock (2)
- Food and Drink (2)
- free gift (2)
- Future (2)
- Future of Advertising (2)
- Games (1)
- games and gaming (2)
- Gang (1)
- ghostbike (1)
- Harry Enfield (1)
- HERD (5)
- HERD travels (18)
- I'll have what she's having (34)
- Illusion of I (24)
- influence (26)
- IPAsocial (5)
- Letterman (1)
- Market Research (25)
- marketing (5)
- Massacres (1)
- memories of the future (4)
- MMR (1)
- Music (8)
- network theory (7)
- neuromania (1)
- neurononsense (11)
- Nick Blunden (1)
- nudge (8)
- Patterns (4)
- Paul Whitehouse (1)
- People (11)
- prediction (1)
- primatology (2)
- Public art (11)
- purpose idea (4)
- Religion (1)
- reviews (1)
- Science (36)
- SMS (1)
- Social business (8)
- Social Influence (67)
- Social Learning (48)
- social media (4)
- social object (7)
- Social object (11)
- space between (2)
- Speeches (12)
- Sports (4)
- Spread (7)
- super social ape (32)
- Swarm (1)
- team game (3)
- Television (2)
- The School of Life (2)
- The THing Thing (2)
- Transmedia (1)
- Travel (3)
- viral (3)
- Web/Tech (15)
- Weblogs (7)
- What kind of thing? (6)
- word of mouth (6)