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DId this little interview a couple of weeks agowith John Kearon (Founder & Chief Juicer) at Brainjuicer, whom I managed to persuade to keep his trousers on...
Posted at 06:52 PM in behaviour change, Books, I'll have what she's having, influence, Market Research, Social Influence, Social Learning | Permalink
Brainjuicer, I'll have what she's having, John Kearon, Trousers
Alex Bentley, Mark Earls, Mike O'Brien: I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature