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Oops forgot to post the RSA video of Alex and myself explaining the big ideas behind our book I'll Have What She's Having - Mapping Social Behaviour.
Here it is
Apologies if you've seen it before - but here it is again...!
BTW here's the book itself
Posted at 03:46 PM in behaviour change, Books, Copying, influence, nudge, Social Influence, Social Learning, Speeches | Permalink
Bentley Earls O'Brien, I'll have what she's having, Mapping Social behaviour, RSA
Alex Bentley, Mark Earls, Mike O'Brien: I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature