Nice piece by Lucy Kellaway in the FT last week about our new book.
Makes the central point really clearly - copying is the mainstay of most human lives. Copying, not independent and heroic individualism, is what makes much of our world the way it is.
While the work of the Greats might on the shoulders of giants, the rest of us rely on the efforts of the ordinary Joes that surround us, too. Me and you and everyone we know (and lots of others we don't) as Miranda July's first movie had it.