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Thanks to the Marketing Society for reposting this piece I did for their great house mag, Market Leader on the work I've been doing recently on Social Learning
Behavioural Economics fans, take note: you're only half-way there...
And for the rest of you, here's the original source of "IHWSH"
Posted at 01:46 PM in behaviour change, books, Copying, Social Influence, Social Learning | Permalink
Behavioral Economics, Behavioural Economics, Market Leader, Marketing Society, Social Learning, What she's having
Alex Bentley, Mark Earls, Mike O'Brien: I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature