Pic c/o Hugh
Struck forcibly by how much interest in the higher echelons of business is now being showed again in the idea of purpose in business
Even the lovely Jamie gets in on the game here.
But - as we've always said - a purpose idea is not just for bad times, good times or Christmas: it's the heart of modern marketing. Job 1 = find, understand and learn to live out the purpose of your business.
But it's not just for the bad times or the turnaround or the tricky situations; purpose is for ever.
[Btw just remembered. The inside of the waistband of my howies jeans says this: "if you don't stand for something, you'll stand for anything"]