Pic c/o inkycircus.com
Back from my sojourn in Spain revived and with fresh eyes.
Positive Energy creates:
software that assesses energy usage by neighborhood. Results are sent to consumers on behalf of their local utility, praising you with a row of smiley faces (you’ve used 58 percent less electricity than your neighbors this month!) or damning you with none (you used 39 percent more electricity than your neighbors in the past 12 months, and it cost you $741 extra)....
In Positive Energy’s reports, a once-intangible bit of social information—how much energy you use relative to your neighbors—is made tangible.
I know "social proof" seems nicer and more acceptable in mixed company, but can we just be honest here: we're talking about a when-in-Rome...copying type of behaviour; 'social proof" makes it sound like there's some deliberation going on - like individuals are prone to acting independently of others unless you force them to do otherwise - when what we're talking about is enabling folk to see each other so that they do what humans normally do i.e. copy their peers.
Shaping perceptions of what folk round here & folk like us do is what the whole game's about
Great initiative though and I'm sure Rory will be adding it to his list!