How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details
My Photo
Blog powered by TypePad
My Photo

How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details

« Mashup of the year? | Main | Business with a PI (2) »

November 28, 2008

You lookin' at me?

112_0710_09z+ferrari_secret_history+taxi_driver_de_niro Hat tip to Mark via Twitter for this discussion between neuroscientist Oliver Sacks and the RSC'S Michael Boyd on actors, acting and memory (yes, I know you meant to point to the Gladwell piece, Mark but I think this is better)

I particularly like this idea that actors have over-developed sense of empathy with other folk that goes hand-in-hand with their over-developed emulation skills [Sacks talks at length about watching De Niro play a character he had originally described in Awakenings]. Boyd says:

"I think good performers tend to be very open, to the point where they get dismissed as sentimental    creatures - there’s this horrible, contemptuous term “luvvie” used about the theatre. But I do think     there’s something missing in an actor’s persona, or maybe mind, about censoring out certain     emotions. They are “overreceptive”, and that can be troubling for them in their lives. People who are tremendously good at closing out the troublesome tend not to be brilliant performers.

There’s a valve in a brilliant actor that is “deficient”. They’re good at embodying emotion, but they’re not very good at shutting it out. I think that’s why there is something inherently unstable about the condition of being an actor that’s also creative. Brilliant actors who survive to have a career manage that “deficiency” extremely well and lead perfectly normal lives. I don’t want to discourage anyone from joining the profession"

Also, special prize for Oliver for getting mirror-neurons into a Theatre talk

"We flinch when someone else receives a blow, and neurologists have started to talk about “mirror neurones” in the brain, which make spontaneous representations of what is happening with other people, so you then feel these yourself. And it’s thought that the basis of sympathy - and, to some extent, imitation and incarnation - is partly due to these mirror neurones.

I think there are different levels of representation. Now, for example, with Robin Williams [who played Sacks in Awakenings], there were two clearly distinct stages. Before the filming, we went around together and he was charming, genial and brilliant. It didn’t occur to me that he was, in fact, observing me minutely. About three weeks later, we’d got into a conversation in the street, and I’d got into what I’m told is one of my characteristic pensive postures. I saw Robin was in exactly the same posture, and I had an instant feeling he was mirroring me. I then realised he was not doing so,but he had acquired and embodied my gestures, my postures, my so-called tricks of speech and idiosyncrasies. And it was startling, like suddenly having a younger twin"


Go watch the whole thing




TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e1dc69e201053628e3d9970c

Listed below are links to weblogs that reference You lookin' at me?:

Comments