Pic c/o Richard Turgoose
That normally sane guide to all things business seems to have missed the point entirely in its comments on the latest UK-based airline to struggle with its staff 'mis'-using social media.
While BA are happy to use t'web to transmit stuff to us, they don't like it when their own staff find it useful to air their dislike and disdain for customers.
Virgin Atlantic had the same problem with Facebook a while ago, you might recall...
So what does the Economist suggest: monitor, regulate and stamp out misuse.
Pretend the conversation isn't happening (when it will be somewhere), rather than bothering to do something about the problems which lie behind the kwetsching.
They just don't get it, do they?
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