Free gift: influence and how things really spread

Earlier this year, Alex and I presented a description of how things really spread through human populations, based on what contemporary behavioural science tells us.

Now we've written it up for Admap and for the next month, you can Download BentleyEarlsAdmap*

For me, the neat thing about this is turns our obsession with influence and influencers and our assumption that marketing is something we do to people (or even with people - it's better understood as something we do to help their social interaction) upside down. And it explains why the stuff that we've been discussing as a community are so powerful - giving folk stuff to do together, helping them see each other, making their interaction more interesting...etc etc

Let me know what you think!

BTW if you haven't caught up with Hugh's latest go at the Blue Monster view of this thinking, then do so immediately. Here.

*Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.admapmagazine.com.  © Copyright Admap.