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Hat tip to Marty/PSFK for this spot on Michael Pollan's ruminations on why it's worth bothering 'setting an example' - why Gandhi's "being the change you want to see in the world" is right (or might turn out to be).
It's a Herd thing...
BTW if you haven't bought a copy of Grant's Green Manifesto (pic) go do it now
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Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
"Like Malcolm Gladwell on speed" The Guardian
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