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And if you haven't read it go here to buy yourself a copy. Not only is it a great read, but all proceeds go to charity.
Posted at 11:33 AM | Permalink
Alex Bentley, Mark Earls, Mike O'Brien: I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature