How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details
My Photo
Blog powered by TypePad
My Photo

How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details

« This is the BBC | Main | Take me out to the Ballgame »

August 05, 2007

How Alice's tears are for you, as well as for her

23

Sitting here jetlagged to hell in San Diego (more later) looking at the heavy grey sky, I've decided it's time to talk tears.

While many mammals and most primates have tear ducts and use them to heal, salve or clean the delicate surfaces of their eyes only Humans cry tears of emotion.

Somewhere in the last hundred or so millenia, we have developed this ability to amplify our ability to communicate what our body reveals of our sensations and internal experiences (primates also howl or skulk when in pain or scared etc) so that it is visible on our streaky faces.

Crying is both a sign to the cryer that things are past the worst (they deliver certain emotional/physiological benefits for the cryer which heal and soothe - ref when I get home) and also a sign to the observer that things are as bad as they seem for the crier. It adds another layer of sophistication to the body- (and other) language which can't help but reveal information about those arounds. In other words, crying is a social or Herd function, enabling more accurate information about what is going on in the primary context of our lives.

It also has a behavioural imperative contained within: it tends to encourage us to respond with empathy, sympathy and comfort. We all know the experience of feeling the necessity to dry and wipe away a child's tears and so it is with adult ones. Of course, just as with small children, we learn that some individuals get tearful at lower levels of pain/distress while others almost never get to big wet salty tears; some again, try to manipulate us with their tearfulness...

However good we are at telling real from crocodile tears, the interesting thing about the salty secretion dripping down your cheeks is its primarily Social - or HERD - Function

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e1dc69e200e393363ddf8834

Listed below are links to weblogs that reference How Alice's tears are for you, as well as for her:

Comments