How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details
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How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details

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March 08, 2007

Phatic is Phat

Phatboi

Pic courtesy myfont.com

I'm no hip-hop guru but I was struck the other day by the strange similarity between the old school slang P H A T (a portmanteau 'cool' word) and Phatic the kind of conversation which is apparently content-free (or at least "lite") but is all about the relationship between two folk.

The great Polish anthropologist, Bronislaw Malinowski coined the phatic word to describe this kind of interaction. God forbid, someone in your team responds to your polite enquiry and actually tells you how they are today. Or that someone challenges your assertion that it's a lovely day today. That would be neither PHAT nor Phatic...

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