How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details
My Photo
Blog powered by TypePad
My Photo

How to hire HERD

  • Strategic Consulting
    Perhaps the most common way that clients want to engage me is in traditional account planning/strategic consulting. I am happy to work in place of or alongside your existing advisers.
  • How stuff spreads
    In conjunction with Dr Alex Bentley, Herd can offer a unique analytics service which will help you see how the tides that shape the behaviour you want to change are actually flowing. This gives strategy the best chance of working. We've looked at FMCG problems, Social Policy problems and Health Marketing.
  • Workshops
    I'm happy to work with you to design a bespoke experience to meet your objectives or to add spice to your plans by working within an existing format/team. Whether you're looking to refine your core strategy, develop new products or refire your existing marketing, HERD can help you tremendously
  • Keynote Speeches
    I regularly do keynote & other speeches for marketing and research organisations as well as clients. In the last few years, I've spoken in Chicago, Miami, Monmouth, London, Hong Kong, Bucharest, Hamburg, Prague, LA, New York, San Diego. Please contact me for details

« Missing you | Main | Unusual Cellotaph in Borough »

February 28, 2007

Staying clean

Dsc001062

Not by any means an expert on addiction. Glad I've never had to be, to be honest, and full of admiration for those of my friends and acquaintances who've worked with it in themselves or others.

But yesterday, during my NESTA discussion Mark told this beautiful anecdote which shows how important other people are in managing addictions.

Some years ago, he was working in a Family Theraphy context on addiction and learned that for all the willpower, support and other stuff a heavy drugs user might have, a really important indicator of whether the addict would stay clean or not was whether they had it in them to make new friends and see new places or whether they would simply return to the old circle of fellow users.

How much they shape us - all those around us. Thanks, Mark.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e1dc69e200d83540ca1e69e2

Listed below are links to weblogs that reference Staying clean:

Comments