Hello I'm the Doctor

4 and a bit exciting words for British men of a certain age. Just visit the best fansite to find out about the multi-faced alien doctor...

But there's another one that I like even more...

Dr Ben Goldacre writes the Badscience column for the Guardian newspaper. He does a similar job to the gallifreyan one in challenging dodgy science all around us. And he just won a geeky prize from the Royal Statistical Society for a great piece he did last Spring...check out his blog

It's the kind of good sound analysis that we planners should be doing. Making sure the numbers don't get misread.

Maybe that's what we need to balance out all the other thinking that we in the plannersphere (Richard and Russell's new thing...) find so exhilerating.

Who else is going to do this kind of unglamourous but important thinking in brandland if its not the planner?

And what if it's not done at all...

Maybe Lowery's right, you know...